Suzuki Cup (Fox Sports)

A promotion for Fox Sports

Challenge:

Fox Sports asked us to help them promote The Suzuki Cup, a soccer event where the best South East Asian countries compete, as being broadcasted by the channel.  The concept "Wear Your Pride" was proposed by the client who asked us to help making the campaign appealing and engaging for the audience using an outstanding look and activating it on Social Media. 
 
Once agreed on a direction using the coloured dust we tried to make the supporters of each of the team look fierce and punchy.

Note: The commercial was internally shot by Fox.