Briefing: AKQA asked to help creating a concept and aesthetic feel for the interactive version of the TVC recently launched for Heineken by W+K. Focus should be on our Hero, but all the rest of characters somehow needed to be there as their stories would be selectable.
 
Idea: Inspired by posters of epic adventures movies but keeping the subtle sense of humor of the commercial, I decided to make some that would attract users to interact with the application that was on Facebook.

This project can be experienced here: 

http://www.heineken.com/gb/our-ads/the-entrance.aspx