Briefing: To promote the new VIP area of a Sport Stadium, as an alternative service available in the place. The tricky part of this project was not to create any negative image of the area for majority of viewer since the VIP area is very exclusive.
Idea: To create 2 characters, one representing the common consumer, "you" (rounded) and "mr" (square), both fans of sports and shows. So I pictured the 2 potential consumers having fun and good time, with the difference of being VIP or not. Using characters and sense of humor was the key for this successful campaign.