Briefing: Lemon UK wanted me to direct a cool motion piece to show how in this Sony TV make the scene alive just like moving OUT of the box with great sound and vision. And all with just a flat video of Kaka playing and a very tight budget.

Solution: Let´s make it as dynamic as possible, making 2D look 3D, moving things outside the TV and creating a nice explosion at the end when Kaka shoots the ball.