The Media Jungle

Our Theme for The Singapore Media Awards

In the media industry, it has always been about the survival of the fittest, with agencies becoming more competitive and dynamic than ever. This is the overarching theme of this year’s 2015 Singapore Media Awards (SMA) created by gyro Singapore. And it was a lot of fun! 

We came with the concept and I personally illustrated these 10 animals and created the whole look and feel. Each of the animals is made of hundreds of layers, using up to 20 different species of nature as reference for each. The amount of work was massive, but the joy and fun of bringing something to life was even greater. It felt like giving birth…well, kind of...