VW Beetle TVC

A no budget VW TVC Challenge.

Briefing: Some collaborators and myself decided to participate on a VW Beetle competition to come with a concept and execution for a TVC with no budget and tight schedule. The topic was the realease of the new Beetle.

Idea: I did a metaphor between a real chrysalid evolution and the preparation of this "bug" car by VW. Using a time lapse animation we wanted to surprise viewers that may expect something else rather than a car appearing around. This is the version we could do with those limitations and we hope we can take it to the next level when time and maybe some budget is available, :)