Whole Foods DVD

As natural as possible.

Briefing: Dworkz San Francisco asked me to help creating an interactive DVD for Whole Foods, an important supermarket chain of organic stores in the whole US.

Idea: I wanted to create something that feels organic and natural straight away. Using the textures of the paper bags they have and all kind of materials I could see in their shops. My intention was to make something that feels like being in one of their supermarkets, visiting a hand made interactive piece, rather than purely digital.