Without any doubt the most exciting (but exhausting) project in my career. As Senior Lead Designer in AKQA, and after winning the pitch to work on the concept and design of the Xbox 360 (back then Xbox Xenon), with special focus on the UI, I am proud for have been part of such an iconic product. In partnership with Landor, where the logo was created, and Astro, responsible for the product design, we came with an amazing system that, for first time since the original Xbox, was able to compete properly with Playstation.