Briefing:
AKQA asked to help creating a concept and aesthetic feel for the interactive version of the TVC recently launched for Heineken by W+K. Focus should be on our Hero, but all the rest of characters somehow needed to be there as their stories would be selectable.
AKQA asked to help creating a concept and aesthetic feel for the interactive version of the TVC recently launched for Heineken by W+K. Focus should be on our Hero, but all the rest of characters somehow needed to be there as their stories would be selectable.
Idea:
Inspired by posters of epic adventures movies but keeping the subtle sense of humor of the commercial, I decided to make some that would attract users to interact with the application that was on Facebook.
Inspired by posters of epic adventures movies but keeping the subtle sense of humor of the commercial, I decided to make some that would attract users to interact with the application that was on Facebook.
